Amazon Pushing for “Frustration-Free Packaging”

This is good news: has launched “Frustration-Free Packaging,” a new initiative designed to make it easier for customers to liberate products from their packages. Amazon is focusing first on two kinds of items: those enclosed in hard plastic cases known as “clamshells” and those secured with plastic-coated wire ties, commonly used in toy packaging.

I’ve lost fingers getting things out of those infernal plastic bubbles.

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